Flowers / Florist

Vertical Available – Demo Only

Flowers / Florist

A florist is a craftsman specialized in the sale of flowers and making bouquets and compositions called assemblies. The term is also sometimes used to encompass companies engaged in floristry at either the retail or wholesale level.

Floristry is the production, commerce and trade in flowers. It encompasses flower care and handling, floral design or flower arranging, merchandising, and display and flower delivery. Wholesale florists sell bulk flowers and related supplies to professionals in the trade. Retail florists offer fresh flowers and related products and services to consumers.

Floristry can involve the cultivation of flowers as well as their arrangement, and to the business of selling them. Much of the raw material supplied for the floristry trade comes from the cut flower industry. Florist shops, along with online stores are the main flower-only outlets, but supermarkets, garden supply stores and filling stations also sell flowers.

Floral design or floral arts is the art of creating flower arrangements in vases, bowls, baskets or other containers, or making bouquets and compositions from cut flowers, foliages, herbs, ornamental grasses and other plant materials. Often the terms “floral design” and “floristry” are considered synonymous. Florists are people who work with flowers and plants, generally at the retail level. Floristry differs from floristics, the study of distribution and relationships of plant species over geographic areas. Floristry also differs from horticulture, which more broadly relates to the cultivation of flowers and plants so they will remain fresh as long as possible, and would be desirable for purchase, which also involves knowledge of customers’ requirements and expectations. The ability to create a variety of floral designs such as wreaths, bouquets, corsages, boutonnières/’buttonholes’, permanent arrangements and other more complicated arrangements is also important.

Education, both formal and informal, is another significant segment of the floristry industry. Established floristry designers and artists impart their craft to students interested in floral design as hobby or career. Courses are generally available through community colleges, private post-secondary vocational schools, and professional florist trade associations.

The floristry business has a significant market in the corporate and social event world, as flowers play a large part in the decor of special events and meetings. Centerpieces, entryways, reception tables, bridal bouquets, weddingchuppahs and stage sets are only a few examples of how flowers are used in the business and social event settings. Flowers are also traditionally used in ecclesiastical settings and their arrangement is often done by skilled church volunteers.

San Diego

San Diego (/ˌsæn diːˈeɪɡoʊ/, Spanish for “Saint Didacus“; Spanish: [san ˈdje.ɣo]) is a major city in California, United States. It is in San Diego County, on the coast of the Pacific Ocean in Southern California, approximately 120 miles (190 km) south of Los Angeles and immediately adjacent to the border with Mexico.

With an estimated population of 1,394,928 as of July 1, 2015,^[9] San Diego is the eighth-largest city in the United States andsecond-largest in California. It is part of the San Diego–Tijuana conurbation, the second-largest transborder agglomerationbetween the US and a bordering country after Detroit–Windsor, with a population of 4,922,723 people.^[11] San Diego has been called “the birthplace of California”.^[12] It is known for its mild year-round climate, natural deep-water harbor, extensive beaches, long association with the United States Navy, and recent emergence as a healthcare and biotechnology development center.

Historically home to the Kumeyaay people, San Diego was the first site visited by Europeans on what is now the West Coast of the United States. Upon landing in San Diego Bay in 1542, Juan Rodríguez Cabrillo claimed the area for Spain, forming the basis for the settlement of Alta California 200 years later. The Presidio and Mission San Diego de Alcalá, founded in 1769, formed the first European settlement in what is now California. In 1821, San Diego became part of the newly independent Mexico, which reformed as the First Mexican Republic two years later. In 1850, California became part of the United States following the Mexican–American War and the admission of California to the union.

The city is the seat of San Diego County and is the economic center of the region as well as the San Diego–Tijuanametropolitan area. San Diego’s main economic engines are military and defense-related activities, tourism, international trade, and manufacturing. The presence of the University of California, San Diego (UCSD), with the affiliated UCSD Medical Center, has helped make the area a center of research in biotechnology.